'Contrex Neon Stripper' Is #1 Viral Ad (Video)

 

What is it about water brands and viral videos?

Evian has ruled with its Roller Babies videos. But now, an ad for Contrex from French agency Marcel, has spilled into the zeitgeist, raking in 8.7 million views over the last month, according to Fallon Hot Dish.

The value proposition here appears to be that Contrex and exercise can help you lose weight (Contrex contains calcium, which supposedly helps you lose weight) - and this particular initiative gives women an added incentive for the effort. 

But what's your take?

Undressed for success?

Or too crass per calorie?

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Comments

[SF]

I love Contrex! Drink the water all the time, but this ad makes me wish I was back in France!!