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Enter: The 'Blog-Up' Store - A New Take on Social Selling (Video)


Who needs a pop-store when "blog-up" stores get influencers to do the selling for you?

In an effort to promote its new online store, interior design retailer Lagerhaus invited six leading bloggers in the category to create their own storefronts on their blogs using a special app.The bloggers then could invite readers to come meet them at physical world stores.

The results have been spectacular.

The brand's Facebook fans have increased 226%; interactions have surged 360%; and 13,000 readers turned out for a fan-only online store launch.

Needless to say, the blog-up store has become a permanent distribution channel for the brand.

And something tells me other brands will be be joining them soon.

Read more, here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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That was very creative, Such a number of facebook fans without spending a dime? I like the idea.

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