Q&A: Ben Zifkin, CEO of Hubba (Pt 3): Supercharging Mobile Search

In part three, CEO Ben Zifkin talks about how Hubba can help marketers to supercharge mobile search.

Now, through a single interface, marketers can promote products by location - and, conceivably, facilitate a transaction and then reward the behavior - no matter how a consumer comes across that product or offer, whether it's Google, Foursquare, Shopkick, QR code or any other mechanism.

As we learned in parts one and two, Toronto-based Hubba is looking to provide marketers with a single online dashboard to take control of mobile marketing initiatives across whatever mobile channels marketers use to engage consumers, instead of having to manage multiple platforms.

Best of all, Hubba, now in private beta, hopes to deliver all of this on a simple, pay-per-click basis.

If it succeeds, will mobile search marketing ever be the same?

Q&A: BEN ZIFKIN, CEO OF HUBBA (PT 3): SUPERCHARGING MOBILE SEARCH

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