State of Social Media 2011 (Video Infographic)

 

I like this video infographic for the state of social medias in 2011.

Admittedly, however, like a lot of these video infographs, its style suggests more than it actually signifies.

For instance, does it really mean much that there are more Facebook users than there our cars? I assume they mean cars in US. And either way, does that mean anything, since the barrier or entry is a click versus tens of thousands of dollars.

And LinkedIn having more users than the population of NYC is cool, but likely includes duplicate and unclosed accounts against a global user base. Likewise, having an account and really using it in a meaningful way are two very different things. That's true of all social media platforms.

And some data points are simply dubious. "More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years." What is the definition of "more"? Minutes of content? I'm doubtful even that's true - "created" is different than "broadcast" - and even then, if there are billions of minutes of video that nobody's seen on YouTube, does that mean anything compared to TV content seen and enjoyed by billions and billions of people?

Still there are some fun insights. I am always amused by the lack of adoption for LinkedIn among people over 55. People in that age group are the fastest growing segment of social media users, and yet LinkedIn simply has no appeal to them. Ask anyone that age and they simply do not understand why LinkedIn would be of value, unless they're looking for a job. Just an interesting dynamic for a demographic that's as all-in - maybe more so - than even 18- to 24-year-olds.

Anyway: Some really good stuff, though some of it - like a lot of hype around social media - needs to be taken with a grain of salt.

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