Top 10 Favorites for 2011: Branded Games

 

A growing number of companies are realizing they can do some very serious business through branded fun and games.

Case in point: The branded game our agency developed for network securty player SonicWALL - and for which we just received the physical Platinum Award from this year's International Summit Awards: Marketing Effectiveness Awards.

The game has has led to an astronomical number of downloads and seriously well-qualified leads for the company. It technically didn't fall in 2011 or it'd top my list here for personal and very selfish reasons. 

Another note worth making: I didn't realize it until I started putting this round-up together that many of my favs in this category are also on my list of favs in mobile marketing and faves in social media for the year.

Definitely something to recognize (and yes, we're aiming to develop a mobile version of the SonicWALL game in 2012).

My top 10 favorites for 2011, not in any particular order:

10. Letting the Audience Drive: Ford's interactive cinema experience

9. McDonald's Billboard Game: Did somebody play McDonald's?

8. Nike Runs Into Augmented Reality: If you've got a cool idea, run with it

7. Honda's 'Experiment': A branded game that makes you 'The Cog'

6. Domino's 'Pizza Hero' Game for iPad: Gamifying the process of ordering a pizza

5. Mercedes Wants You to 'Escape the Map': Using mobile, AR, social and more

4. Can You Outrun This Asics Ad? An ad that encourages you to run away from it.

3. Universal Pictures 'The Thing' Mobile App: Movie may not done so hot, but the app is cool

2. Red Bull's 'Formula Face' Racing Game Your face has never been so fun

1. Catch A MINI & Keep It: The world’s largest outdoor reality game

 

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Comments

[Anthony Giallourkais]

Great article on advergames (brand sponsored casual games). For a easy way to see many of the greatest advergames on the Internet, all 100% free - go to www.advergames.com