Axe Anarchy: A Graphic Novel Created by You, Via Social Media (Video)

 

Looks pretty cool: A graphic novel that's billed as the first of its kind - created in real-time, shaped by user suggestions, and featuring fans as characters.

It's part of an integrated campaign from Axe, which, as I point out in my book THE ON-DEMAND BRAND, is known for highly experiential (and often racy) digital marketing initiatives.

This particular effort feels a bit like a departure - the brand getting in touch with its inner geek - until you see the attendant TV spot.

But it looks like a heck of a lot of fun. (By way of Adverblog)

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