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Coca-Cola's Polar Bears to React to Super Bowl (Even Other Ads) Live


I'm digging this social media initiative from Coca-Cola in which the brand's popular polar bears will react to the show - even the ads - in real time via social media.

According to news reports, two Wieden + Kennedy creatives will control the bears' (repertoire of pre-programmed) actions, and adlib cheers in real time. Hey, just another manifestation of the on-demand brand.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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