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'Mission Impossible' Mobile App Puts You In The Action With Big Time FX (Video)

 

Bad Robot has delivered a bad-ass mobile app that brings explosive movie effects to your iPhone videos.

The visuals will be familiar to anyone who's seen the "Mission Impossible" movie series. Indeed, Bad Robot, JJ Abrams' production company, promotes the latest in the series, "Ghost Protocol," within this blockbuster new app - called Action Movie FX.

Now, you can star in eye-popping action scenes and literally feel like you're in a "Mission Impossible" movie rather than just a passive viewer (it's much more fun than the video above conveys - especially if you use friends as actors in the scene). And kids will seriously dig it.

“I just loved the idea that people could add high-quality visual effects to their footage, all with a phone they already carry with them,” Abrams tells the LA Times.

It will be interesting to see how this plays out. One could easily see a similar app for Abrams' upcoming "Star Trek" sequel.

The app comes with a selection of pre-loaded effects, and you can buy more through in-app purchasing.

Beyond promotion for new movies, this likely marks a new category for Bad Robot - the app business. This has the making of a new revenue center even independent of the film world.

Leave it to JJ & company to cook up something cool.

Try it yourself, here.

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