This new projection game promoting the Chevy Sonic is (literally) one for the record books.
Here, the Roosevelt Hotel in Los Angeles is turned into a giant "claw" game using 3D projection mapping from Pearl Media (listen to my recent interview with Pearl CEO Josh Cohen, here and here).
According to Cohen, this initiative made the Guinness Book of World's Records as the World's Largest Interactive Video Game.
In short, this Sonic is a blast.
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Publisher's Weekly
Publisher's Weekly
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