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Chevy Sonic's New 3D, Interactive Projection Mapping Game (Video)


This new projection game promoting the Chevy Sonic is (literally) one for the record books.

Here, the Roosevelt Hotel in Los Angeles is turned into a giant "claw" game using 3D projection mapping from Pearl Media (listen to my recent interview with Pearl CEO Josh Cohen, here and here).

According to Cohen, this initiative made the Guinness Book of World's Records as the World's Largest Interactive Video Game.

In short, this Sonic is a blast.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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