Pizza Hut Serves Up A Super Bowl Jingle Contest For the Facebook Age (Video)

 

Move over Doritos.

Pizza Hut's hoping for Super Bowl success through a huge helping of user-influenced content - hold the cheese.

In a new jingle contest, consumers can perform their own rendition of the song featured above for the chance to see their video featured in a pre-game Super Bowl ad. The deadline is January 15, and entries and voters can participate at the brand's "Top This" Facebook page.

There is a lot to like about this effort. As I mention in my book THE ON-DEMAND BRAND, Doritos' annual "Crash The Super Bowl" UGC contest has been less about consumer-created content than the chance to showcase what Barely Digital founder Ben Relles calls "Pro-Tail" videographers looking for a ticket to the big time.

Here, we may be some of the same. But it seems like the final ad - which will feature a montage of different contest entrants - could be more fun the more diverse, entertaining (and real) the contestants are.

You can bet $10 we'll find out come Super Bowl Sunday.

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