Move over, Miso - there's a new social TV app in town.
In an exclusive Q&A interview with Circ.us co-founders John Swords & Adam Broitman, we hear about their new venture - an iPad app called 'TV Dinner' that will be food for thought for anyone considering the rapidly evolving world of social TV.
Along the way, we'll discuss how a social television platform like TV Dinner compares and contrasts to two notable initiatives that will hit the zeitgeist come February 5.
Namely, the 1/3 of all of this year's Super Bowl television spots that will use Shazam to enable viewers to respond to commercials during the show, and a social TV app from Chevy that is sure to make a big splash during the game.
Q&A: The New 'TV Dinner' iPad App & The Secret to Social TV
(12:34)
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Very interesting interview w/the TV Dinner guys. I think they raise some good points about advertising for social TV apps in that it has to be more of a lean back experience and not require users to take all sorts of actions.
Our digital advertising sync'd to running TV spots ('Sync Ads') makes engagement much easier and allows brands to deliver their messaging in such a lean back environment. Brands can now reach those viewers while they're seeing their spots, regardless of the social platform they're using, and with no need for any special brand-specific or event-specific apps.
David Markowitz
SecondScreen Networks
@The2ndScreen
http://www.secondscreen.com
Posted by: David Markowitz | January 24, 2012 at 12:17 PM