Sweet Tweet: Agency Gumball Machine Activated By New Tweeps (Video)

Sweet Tweet from Uniform on Vimeo.

 It must just be a week for Rube Goldberg-style machinations.

First there was the viral video promoting Google+'s new cube game.

And now this: A contraption created by Uniform, a British marketing communications company, which releases a gumball whenever they get a new follower on Twitter. Apparently the gumball's journey ends in the agency's studio, where creatives get first right of refusal.

What's really nice is that the new follower gets an @reply showing them a video of the machine in action. As Adweek points out, it would have really cool to show that follower's unique gumball.

But give it time.

Any agency that'd go to this much trouble just to celebrate new Twitter followers - 1,423 at this count - surely has that (or something even cooler) in the works.

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------