Okay, so it's not quite as cool as Amnesty International's 'Slide to Unlock' iPad ad,
But GEN WOW brakes for coolness, and this initiative from BBDO in Brazil nicely drives home the park assist feature in the new VW Tiguan for an ad in the iPad version of Auto Esporte.
Who knew parking could be so cool? (Via Creativity)
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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