Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)
Complementary White Paper: The 'Why' of Location Based Marketing

Volkswagen 'Park Assist' Interactive iPad Ad


Okay, so it's not quite as cool as Amnesty International's 'Slide to Unlock' iPad ad,

But GEN WOW brakes for coolness, and this initiative from BBDO in Brazil nicely drives home the park assist feature in the new VW Tiguan for an ad in the iPad version of Auto Esporte.

Who knew parking could be so cool? (Via Creativity)


Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)