In part three of my conversation with Organic’s new executive director of mobile marketing, Rachel Pasqua, talk turns from QR codes to other forms of 2D barcodes and even NFC.
As the prototypical consumer – a working mom with two kids – Pasqua definitely has some insights on how mobile marketers could make her own life a whole lot easier.Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 3)
(4:49)
Like us on Facebook
Follow us on Twitter
And check out our new Gen Wow iTunes channel
-----------------------------------------------------------------------
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
>>> IN STORES NOW: ORDER YOUR COPY HERE <<<
-----------------------------------------------------------------------
Comments