Author Rick Mathieson to Talk Digital Marketing at Marketing Edge 2012, Feb 14
Domino's Pizza Launches 'Think Oven' Virtual Suggestion Box (Video)

Starbucks Brings Mobile Augmented Reality to Valentine's Day (Video)


What's good enough for Christmas is good enough for Cupid, too.

On the heels of its holiday AR drink cup initiative, Starbucks has a new AR cup campaign that enable syou to send and receive AR Valentine's greetings to your special someone.

This is yet another sign of Starbuck's commitment to mobile - what with QR codes and its mobile loyalty app. As Mashable reports, that app alone has been used in more than 26 million transactions. And Starbucks seems to be on a tear, with profits up 10% and sales rising 16% last quarter.

But what's your take on the Valentine's AR cup: A sweet treat - or too Sacharin by half?

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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