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Google Re-imagines Coke's Iconic 'Hilltop' Spot 40 Years Later (Video)


Let's face it: The week belonged to the hype - and mounting criticism - of Kony 2012, and the irreverent fun of Dollar Shave Club.

But I'm also digging Google's "Project: Re:Brief" and its re-imagining of Coca-Cola's iconic "Hilltop" spot. Nostalgic and innovative at the same time.

Yes, Pepsi did the whole send-a-soda-to-a-friend-via-social-media thing a year ago.

But it still works with this simple, refreshing concept for Coke. Enjoy.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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