Q&A: Phil McKinney, Former CTO, HP (Pt 2): Using The Socratic Method to Drive Innovation

What are the basic "rules" and assumptions under which your business operates?

In part two of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious - we talk about getting to the kinds of questions you need to ask to drive innovation.

There's a great example from HP in this segment that I think you'll find insightful.

Q&A: PHIL MCKINNEY (PT 2): 'KILLER QUESTIONS' TO SPARK INNOVATION

(5:32)

Use the player, or click here to listen to Q&A: Phil McKinney (Pt 2)

Listen to Part 1 here.

 

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------