Author Rick Mathieson Talks Top Trends in Digital Marketing at BMA Colorado
Kit Kat, Pepsi Personalize New Social Media Campaigns (Video)

'Carmapping' Citroen DS5: 3D Projection Mapping On A Car (Video)


You see a lot of 3D projection mapping on buildings these days.

And you see a lot of cars featured in many of those building-based projections.

But here's a YouTube video of projection mapping on an actual car - to stunning effect.

I especially like the driving sequence - nice FX for an indoor reveal.

Overall, a nice way to rev up a presentation, especially when the car can't actually move.

How might your brand put projection into play?

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Feed You can follow this conversation by subscribing to the comment feed for this post.

an awesome way to rev up a demonstration, especially when the car can't actually shift.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)