IKEA's notion of a big idea is a really tiny ad banner.
The brand has stuffed an entire store - 2800 products - inside this 300x250-pixel ad banner, with rollover functionality that magnifies products. Just click and you can place an order.
While a more overt social component would have made this even cooler - and more viral - you have to give props where they're due.
Call it the world's smallest IKEA store.
Or the the most monumental idea to come to ad banners in a really long time.
Read more here.
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