Mobile Roundtable (Pt 4): Facebook's Mobile Challenges Post IPO

Can Facebook monetize the mobile channel as well as it has its desktop experience?

In the run-up to Friday's big Facebook IPO, there has been considerable industry commentary on that outstanding question.

Here, our GEN WOW mobile marketing panel - Julie Fajgenbaum, vice president of brand and social media for American Express, Dorrian Porter, CEO of longtime GEN Wow sponsor Mozes, and Rachel Pasqua, executive director of mobile marketing for Organic (shown above from left) - put their views on opportunities for both Facebook and brand clients in the mobile space.

MOBILE ROUNDTABLE (PT 4): FACEBOOK'S MOBILE CHALLENGE POST IPO

(3:28)

Use the player, or click here to listen to: Mobile Roundtable (Pt 4): Facebook's Mobile Challenges Post IPO

ALSO LISTEN TO:

MOBILE ROUNDTABLE (PT 1): JULIE FAJGENBAUM - HOW AMEX BANKS ON MOBILE MARKETING

MOBILE MARKETING ROUNDTABLE (PT 2): ORGANIC'S RACHEL PASQUA - KIMBERLY CLICK, SPECIALIZED BICYCLES RAMP UP MOBILE MARKETING

MOBILE MARKETING ROUNDTABLE (PT 3): MOZES ROCKS THE MOBILE REVOLUTION

(11:07)

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Comments

[timo]

To monetize its #mobile user base, #FB needs a new UI and new tools that are designed to suit the user's active lifestyle and intimate experience with their smart phones. The entire user experience must be contextually relevant to the user's varying and diverse activities throughout each day. The place to start is with a more robust messaging platform, that caters to the most prevalent user mobile activity (texting) and connects mobile users with marketers with relevant content, leveraging the power of #SoLoMo http://amex.co/K9JVhl