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May 17, 2012


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To monetize its #mobile user base, #FB needs a new UI and new tools that are designed to suit the user's active lifestyle and intimate experience with their smart phones. The entire user experience must be contextually relevant to the user's varying and diverse activities throughout each day. The place to start is with a more robust messaging platform, that caters to the most prevalent user mobile activity (texting) and connects mobile users with marketers with relevant content, leveraging the power of #SoLoMo http://amex.co/K9JVhl

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