Mobile Roundtable (Pt 3): Dorrian Porter, CEO of Mozes – On Rocking The Mobile Revolution
Mobile Roundtable (Concl): Brand Marketing & The Future of Social TV

Mobile Roundtable (Pt 4): Facebook's Mobile Challenges Post IPO

Mobile roundtable julie fajgenbaum dorrian porter rachel pasquaCan Facebook monetize the mobile channel as well as it has its desktop experience?

In the run-up to Friday's big Facebook IPO, there has been considerable industry commentary on that outstanding question.

Here, our GEN WOW mobile marketing panel - Julie Fajgenbaum, vice president of brand and social media for American Express, Dorrian Porter, CEO of longtime GEN Wow sponsor Mozes, and Rachel Pasqua, executive director of mobile marketing for Organic (shown above from left) - put their views on opportunities for both Facebook and brand clients in the mobile space.

MOBILE ROUNDTABLE (PT 4): FACEBOOK'S MOBILE CHALLENGE POST IPO

(3:28)

Use the player, or click here to listen to: Mobile Roundtable (Pt 4): Facebook's Mobile Challenges Post IPO


ALSO LISTEN TO:

MOBILE ROUNDTABLE (PT 1): JULIE FAJGENBAUM - HOW AMEX BANKS ON MOBILE MARKETING

MOBILE MARKETING ROUNDTABLE (PT 2): ORGANIC'S RACHEL PASQUA - KIMBERLY CLICK, SPECIALIZED BICYCLES RAMP UP MOBILE MARKETING

MOBILE MARKETING ROUNDTABLE (PT 3): MOZES ROCKS THE MOBILE REVOLUTION

(11:07)

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

timo

To monetize its #mobile user base, #FB needs a new UI and new tools that are designed to suit the user's active lifestyle and intimate experience with their smart phones. The entire user experience must be contextually relevant to the user's varying and diverse activities throughout each day. The place to start is with a more robust messaging platform, that caters to the most prevalent user mobile activity (texting) and connects mobile users with marketers with relevant content, leveraging the power of #SoLoMo http://amex.co/K9JVhl

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)