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Retailer's Shadow-Activated QR Code Boosts Sales 25% (Video)


Gotta love this shadow-activated QR code from Emart - which is credted with a 25% increase in lunchtime sales.

According to Adweek, the initiative involves outdoor displays with "Sunny Sale" codes that are only scanable when the sun is at its zenith. The shadows line up and the code gives you access to coupons and online ordering. 

Effective? It appears so.

Clever? Beyond a shadow of a doubt.

Read more here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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