Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 2)

In part two of my interview with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we dive into the latest trends and statistics in mobile marketing.

Along the way, Hasen will start helping us cut through the hype and misconceptions that are holding many marketers back from taking full advantage of the mobile revolution.

Listen to what he has to say here, and then check out the book here.

Q&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING (PT 2): MOBILE MARKETING TRENDS THAT MATTER RIGHT NOW

(3 min, 12 sec)

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  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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