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VW's Creative 'Crate Code' (Video)

I have no idea how many people would be exposed to this. Or how many people would recognize that this is a QR code. Let alone how many people would scan it.

But I love the payoff.

Or payload, as the case may be.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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