Can't Miss Webinar: Coca-Cola's Mobile Team Reveals Secrets of Mobile Marketing Success
Ikea Brings Augmented Reality to 2013 Catalog (Video)

V Energy Drink's 'V Project': Music Created Through Dance (Video)

And now for a little dance music.

As in music, created by dance movements and brought to you by V Energy drink.

This effort - from Colenso BBDO Auckland, producer Joel Little, musician James Hayday and tech wiz Paul Sanderson - is nothing short of a fully-functional musical instrument that's played by a dancer.

You have to imagine this will come to a concert hall (or mall) near you.

Poetry (or at least a rhythmic groove) in motion.

Read more here, and more on the tech behind it, here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)