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VW's 'up!' Car Is Powered by Cheers (Video)

How many miles per cheer can you get with the Volkswagen up!?

According to Ad Age, this fun initiative from Achtung Netherlands entails a car outfitted with a decibel recorder linked to the accelerator so cheers are converted to motion. The louder the cheering, the faster you go.

It's all tied to a promotion for the Dutch Olympic team.

Not quite as fun as the "Fanwagen" - but still obviously very spirited.

Read more, here.

And for many more fun Volkswagen digital marketing initiatives, pick up a copy of my book, THE ON-DEMAND BRAND, everywhere books are sold.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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