SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1)
Q&A: Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success - Mobile Roundtable (Pt 2)

Dorrian_Porter_headshotIn part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why "digital is dead" - and that mobile may soon be joining it.

In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses  Becher headshot 1 2011 web sizemobile to connect with consumers in amazing new ways - and why text may still be the killer app.

 

Along the way, we'll hear about how brands like Macy's are taking a cue - and launching new mobile marketing initiatives of its own.

MOBILE MARKETING ROUNDTABLE (PT 2): MOBILE 'HAPPINESS': COCA-COLA'S SECRETS OF MOBILE MARKETING SUCCESS

>> CLICK HERE TO LISTEN TO MOBILE 'HAPPINESS': MOBILE MARKETING ROUNDTABLE PT 2 <<

(Approx 6:26)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Andrew Thompson

Coca-Cola. Who would not know this brand name? All over the world Coca-Cola makes a great name, a mark to every man's thirst.

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