Talk about a blockbuster physical/digital execution.
This print ad on the cover of a magazine enables readers to roll up the publication to turn it into a speaker system for their iPhones.
The initiative, from JWT Brazil, invites readers to tune into the Coca-Cola FM app and "plug" it into the slot created in the rolled up magazine. Technically, there's no digital in this except for the phone, which now, thanks to the form factor of the paper roll, amplifies sound from both ends.
Genius in its simplicity - and just another way Coca-Cola is spreading "Happiness."
Read more, here.
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