Doritos "Crash The Super Bowl' contest is finally getting real.
In my book THE ON-DEMAND BRAND and here in this blog, I have pointed out that the annual Ad Bowl mainstay has never quite been the "consumer-created" ad contest the media makes it out to be.(Listen to my "Confessions of a Crash The Super Bowl Winner" here and here for more.)
Rather than a showcase for everyday hopefuls with a Handicam and Hollywood dreams, the contest has often been won by arguably pro- and semi-pro filmmakers hoping to get the attention of other professional filmmakers and producers.
And for 2013, it's going into hyperdrive - with $1 million cash and a job with action movie ace Michael Bay, making it much more clear whom this contest is for, and what it's all about.
Still, cool as it is, it's hard to beat the winners who met at the Super Bowl to collect their prizes, fell in love, and then collaborated a spot in this year's Bowl.
Now that's explosive.
Get all the details on this year's competition, here.
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