It's interesting enough that a Harry's Bar in Singapore has gone to so much trouble to sell beer during happy hour.
But producing a video like this featuring a mix of US TV celebs puts this project over the top.
Does the seriously large budget for a bar make sense for this innovation?
Personally, I think it's a fantastic idea - and it looks like it did indeed boost sales. In fact, this could go over well in casual bar & grill franchises with many locations.
Of course, they could have done the same thing by letting people write on tags without having to download an app and use it (I can only hope no one's mobile phone numbers are included in the communiques).
But what would be hip and cool about that?