Unpretentious App: Mitsubishi Drives Down Your Most Pretentious Facebook Friends
Author Rick Mathieson Shares Insights on Branded Entertainment in The Wall Street Journal

QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar (Video)


It's interesting enough that a Harry's Bar in Singapore has gone to so much trouble to sell beer during happy hour.

But producing a video like this featuring a mix of US TV celebs puts this project over the top.

Does the seriously large budget for a bar make sense for this innovation?

Personally, I think it's a fantastic idea - and it looks like it did indeed boost sales. In fact, this could go over well in casual bar & grill franchises with many locations.

Of course, they could have done the same thing by letting people write on tags without having to download an app and use it (I can only hope no one's mobile phone numbers are included in the communiques).

But what would be hip and cool about that?

Read more at PSFK.


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)