Call it the Happy Dance: Coca-Cola wants you to bust-a-move for a free beverage.
In yet another cool outdoor initiative from Coke, the brand has insalled Kinect controllers in South Korean vending machines that invite consumers to play a short dance game to win a free soda.
Globally, Coke has been pulling this kind of thing off for quite some time, with everything from social vending machines to Happiness Trucks, Tables, Traffic Jams and more.
In my book THE ON-DEMAND BRAND, Coca-Cola UK's head of digital marketing, Prinz Pinakatt, talks about how Coca-Cola builds brand love through digital + physical experiences like this and more (you can hear part one, part two & part three of my interview for more).
Just another way Coke continues to prove it's the real thing.
Read more here.
Like us on Facebook
Follow us on Twitter
Listen in on iTunes
Comments