Call it the Happy Dance: Coca-Cola wants you to bust-a-move for a free beverage.
In yet another cool outdoor initiative from Coke, the brand has insalled Kinect controllers in South Korean vending machines that invite consumers to play a short dance game to win a free soda.
In my book THE ON-DEMAND BRAND, Coca-Cola UK's head of digital marketing, Prinz Pinakatt, talks about how Coca-Cola builds brand love through digital + physical experiences like this and more (you can hear part one, part two & part three of my interview for more).
Just another way Coke continues to prove it's the real thing.
Read more here.
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