I'm digging the looks of this branded, Kinect-powered video game designed to promote the Intel Ultrabook.
Of course, all the celebs help things along here. But look for more of this kind of Kinect-based branded game, as more companies discover the power of such immersive experiences to engage consumers - especially young ones.
As Intel U.S. Media Director David Veneski tells Ad Age: "They're the tastemakers of our society and influence a lot of decision-making around technology. We haven't proactively targeted them in the past and now that opportunity is very ripe for us to build amazing experiences for them that show the value of the Ultrabook."
If you need any further indication that this is catching on, look no further than Coca-Cola's Kinect-powered vending machine.
Even in these early days, this is not just a trend.
It's a movement (pardon the pun).
Like us on Facebook
Follow us on Twitter
Listen in on iTunes