Lexus loves to make a splash.
Case in point: This print ad for Lexus comes to life. That is, if you have an iPad at the ready, and if you've got the browser on it open to a special website.
You get my point. Super cool tech. Way, way too much work for most people.
But for the handful of people who'll go to all the trouble - presumbably exactly the kind of people Lexus hopes to reach - magic.
That is, if they aren't reading that magazine on the iPad instead of in print.
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