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Lexus Brings Magazine Ad to Life - With Help from a Handy iPad (Video)

 

Lexus loves to make a splash.

Case in point: This print ad for Lexus comes to life. That is, if you have an iPad at the ready, and if you've got the browser on it open to a special website.

You get my point. Super cool tech. Way, way too much work for most people.

But for the handful of people who'll go to all the trouble - presumbably exactly the kind of people Lexus hopes to reach - magic.

That is, if they aren't reading that magazine on the iPad instead of in print.

Read more here.

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