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October 02, 2012


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Hi you!

I vaguely remember that one; seems like a fun idea.

And yes, I agree on the targeting/audience in this new Mercedes initiative. It will be interesting see participation rates!

Cheers - and thanks for sharing!


Reminds me of the interactive horror movie from 13th Street that came out 2 years ago. One of the audience members receives a call in the theatre and they determine what happens from there. http://www.youtube.com/watch?v=386VGKucWDo

I personally like the idea. Whenever you can engage your audience you're likely to have a bigger impact. The only question is if Mercedes target audience is on Twitter.

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