This is one way to make print relevant in the mobile age.
Shortlist, a weekly men's magazine in the UK, is using Blippar augmented reality tech to make this week's cover come to life in an all-new way.
Time will tell if this kind of effort helps shore up print media. But you have to wonder if readers will prefer to have these kinds of experiences on their tablet editions instead of having to go to all the trouble with their mobile phones.
But what's your view? Do cover games augment reality for magazine readers - or detract from it?
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