Top 10 Branded Promotional Games 2012 (Video)
Top 5 'Non-Digital' Digital Initiatives 2012 (Video)

Top 5 Creative QR Code Campaigns 2012 (Video)


GenWowAwards-logoLove ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.

A look at five of our favorites:


5. VW’s Creative ‘Crate Code’

You’ll love the payoff (or payload, that is).

4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar

QR Codes play Cupid.

3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival

You scan me, I'll scan you.

2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation

Drool not included.

1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%

This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).


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