In its race to conquer social media, VW may have just found itself in pole position.
Overall, this is a a very nice social gaming initiative from DDB Spain that aimed at making the VW Polo the #1 topic on Twitter for a day by creating the hashtag #Polowers, which was used to power a race in which the latest person to tweet to the tag takes first position in a Twitter-powered race.
The Polower in first place when the Polo stopped won the car.
Results: 150,000 tweets in its first 8 hours, at a rate of five tweets per second - and a position in the Top 10 trending topics for the day, and "a huge amount of visits" to the Polo page at volkswage.es.
Not bad for a day's race, er, work.
Get the play-by-play here.
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