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4 Ways B2B Brands Can Consumerize Their Marketing


On the heels of my post yesterday about how we brought one of today's hottest trends in B2C marketing - 3D projection - to a B2B client (video above), I thought I'd share an article Derek Singleton recently wrote for Software Advice's B2B Marketing Mentor.

The piece is focused on four of the main ways B2B companies can "consumerize" their marketing, and it includes a section on gamification, where I talk about a branded game we developed for what is now DELL/SonicWALL that demonstrates just how powerful B2C approaches can be for B2B marketers.

Check out the story here.

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Jay Gronlund

Terrific article, - with intensifying competition and growing recognition of the importance of branding in B2B industries, there is so much that B2B marketers can learn from the B2C world.

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