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Dodge Dart Registry Enlists Family, Friends to Fund Your Car Purchase (Video)


Ready to crowdfund your next car?

Check out the Dodge Dart Registry, where you can customize your new ride, and then get family and friends (and Facebook & Twitter connections) to fund your new car purchase by sponsoring specific parts of your new Dart.

That's one way to dodge paying for it all yourself. Even if it will likely be a tough sell to your social network, familial or otherwise.

Still, kudos to Weiden+Kennedy for the concept, even if "How to Change Buying Cars Forever" may be a little bit of a stretch.

Time will tell just how crowdfunding cars takes off. But if it even gets a modest amount of mileage, one can't help but wonder how this could work in other categories.

I mean, can a home builder-branded registry be far behind?

Get the full scoop here.

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