4 Ways B2B Brands Can Consumerize Their Marketing
Rio Embedding QR Codes Into Sidewalks (Video)

Move Over, Polar Bears: This Super Bowl, Coke Says 'Game On' (Video)


Responding to social media comments and even other TV commercials in real time is so last year.

For this upcoming Super Bowl, it's all about gamifying the Big Game, as Coca-Cola launches a new campaign in which viewers can help three "teams" vie for a giant bottle of coke.

In a new spot called "Mirage," which launched on Facebook today (video, above), the beverage brand sets the stage with three factions - cowboys, showgirls and badlanders - racing for that Coke. As Ad Age reports, the ad, from Wieden & Kennedy, ends with a cliffhanger. And that's where the socializing begins. Now, viewers can share the video and vote on one of a handful of endings. The more you share, the more content you unlock - including 50,000 coupons for a free 20-ounce Coke.

What's nice is that you can also sabotage the other teams by voting for distractions that slow them down. A spot with the winning team will be shown at the conclusion of the Super Bowl.

Will the effort beat the bears? Hard to tell - that was such a cool, real-time event, where this has the familiar "vote for the ending" feel to it, sabotages notwithstanding.

But what's your take? Will this effort's success be a mirage - or deliver a Coke and a smile?

Get the full scoop here.

Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)