Just think what a fast food brand could do with this.
Science Diet's "yummy face" app is the perfect match of audience, medium and message. Personally, I'd love to have seen more comical options - but again, maybe a fast food joint will take this all to a whole new level, celebrating serious super fans.
Here, users could add a tongue to a snapshot of their pet munching on Science Diet, which generated 2,500 postings to the brand's site within 60 days, along with countless others on Facebook and Twitter.
Indeed, this initiative accentuates what I describe in THE ON-DEMAND BRAND as the P.O.S.-itive - making the experience Personalizable, Ownable and Sharable.
Still, as fun as this is, I still can't help thinking Carl's Jr. staging this same kind of app would make mince meat out of this kitten chow.
Get the full scoop on Yummy Face Maker, here.
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