Talk about driving ambition.
You have to love this interactive display, which enables passersby to race one of three finely detailed miniature Audis using a iPad to demonstrate just how well Audi hugs the road (positioning undercut, unfortunately, by its share of wipeouts) - and memorialized by Facebook shares of personal video.
As Adverblog points out, the fun is in the details: Pay special attention to the miniature roadside billboard that reads "BMWho?"Get the full scoop (including a great 15-minute making-of documentary), here.
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