The Ultimate Driving Machine recently used projection mapping to launch a social racing game designed to promote the new 1 series automobile in South Africa.
Players driving via a Galaxy tablet, and thier scores are posted on a real-time Facebook leaderboard and shared with friends. The best drivers in each location the game was hosted won prizes.
As Digital Buzz points out, game play looks a little clunky, and the race track could have been a bit more exciting.
But what's your view? A cool new way to get people revved up? Or just so much crash and burn?Read all about the initiative, here.
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