Who says zombies don't have social lives?
Adweek has this great case study on how French televison network NT1 used social to promote the premiere of "Walking Dead" in a tough market for crazy-ass TV shows (video above).
The effort, from an agency called Darewin, involved a #WalkingDeadNT1 hashtag that people were advised against using. To which thousands promptly did just that, subsequently finding themslves attacked by zombies via Twitter, Facebook and blogs.
According to Adweek, this er, viral campaign infected 30,000 users in under two weeks, with 550,000 exposures tallied.
Then again, are tweets like "Aaaargh" any more brain dead than most of the other posts you read these days?
But what's your view: Is this one lively campaign - or is it DOA?
Read more here.
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