A famed breakfast brand is using AR to live up to its magical moniker.
Lucky Charms has launched an augmented reality campaign that centers on a new "Chase the Charms" mobile app that lets you scan specially marked boxes in search of 8 lucky charms that lead to a very real pot of gold.
I don't know how many grade schoolers will have the smart phone to do this. But munchie-crazed teens and twentysomethings are going to find this is worth its weight in well, you get the picture.
Check out the trailer above - and read more about the campaign here.
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