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Robot Drones Form Starfleet Academy Insignia Over London to Promote New 'Star Trek' Film (Video)


Okay, so it's not very logical - but it's still a fun way to promote "Star Trek: Into Darkness."

I'm not sure how many people would have recognized it beyond the film's core fanbase - which, let's face it, wouldn't miss this movie for any number of worlds. Then again, it never hurts to get them amped up ahead of time - and this effort by Ars Electronica FutureLab and Ascending Technologies is certainly a bright idea to promote the film and show off some way cool helidrones.

Read all about the effort, here.


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