It's just one of the pitch-perfect comments made by John Butler in this source interview from my book, THE ON-DEMAND BRAND (available everywhere books are sold).
This podcast is the first from that interview, which offers an exclusive look at how John and his agency, Butler, Shine, Stern & Partners, approach digital marketing initiatives ranging from RFID-based billboards that call out to MINI drivers by name, to the new Jamboxx iPad app.
It's a great interview that offers some outstanding insights on success in the digital age.
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