Interview: Tina Sharkey, Chairwoman, BabyCenter - Pt 3: How Agencies Can Conquer Social
LG Monitors Inspire 'Stage Fright' in Men's Bathrooms (Video)

Interview: Forrester Analyst Josh Bernoff on Shaping Consumer Sentiment via Social Media

Josh bernoff forrester "The power has now shifted such that big companies need to be worried about one individual with a microphone called a 'blog.'"

When I first read that quote from Forrester analyst Josh Bernoff, I was compelled to ask him about what many brands may perceive as the downside to the democratization of digital media.

In this source interview for my book, THE ON-DEMAND BRAND (available everywhere books are sold), Bernoff (co-author of Groundswell: Winning in a World Transformed by Social Technologies and Empowered), shares his views on what brands must do to monitor and shape consumer sentiment in the age of social media.
Listen to: Josh Bernoff: Monitoring & Shaping Consumer Sentiment in the Age of Social Media (approx 8:49)

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)