Interview: AKQA CEO Tom Bedecarré (Pt. 2) - Nike, Visa & Undervaluing Facebook
Interview: AKQA CEO Tom Bedecarré (Conclusion) - Alternate Reality Games, Location-Based Marketing & Targeting

Interview: AKQA CEO Tom Bedecarré (Pt. 3) - On Coca-Cola, Target & AKQA's #1 Core Value

OD_Tom_Bedecarre_AKQA In part three of this source interview for my book, THE ON-DEMAND BRAND, AKQA CEO Tom Bedecarré shares insights on a few more of his agency's most successful initiatives - including Design The World a Coke and the holiday iPhone app for Target - as well as how AKQA organizes itself around its #1 core value: Innovation.

 CLICK HERE to listen to: Tom Bedecarré, CEO, AKQA (Pt. 3): Coca-Cola, Target and AKQA's #1 Core Value

(Approx. 4:56)




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