Interview: AKQA CEO Tom Bedecarré - On Building The Agency of Tomorrow, Today
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Interview: AKQA CEO Tom Bedecarré (Pt. 2) - Nike, Visa & Undervaluing Facebook


More from my source interview with AKQA CEO Tom Bedecarré, for my book, THE ON-DEMAND BRAND.

In part two, Bedecarré talks about some of AKQA's all-time greatest initiatives, beginning with the Nike PhotoID mobile app (see the YouTube video above for the latest version of the app, which enables you to design sneakers with Instagram photos). Along the way, we'll learn that for all the hype that surrounds Facebook, Bedecarré believes it remains grossly undervalued by marketers.

OD_Tom_Bedecarre_AKQA Listen to: Tom Bedecarré, CEO, AKQA (Pt. 2): Nike, Visa & the Surprising Power of Facebook


(Approx. 5:10)


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