'Momtract' Gives Mom What She Really Wants This Mother's Day: Power (Video)
Coke 'Small World Machines' Share Moments within Nations at Odds (Video)

The Hidden Hearing 'Vision' Test (Video)


This is a tricky TV spot that looks like a vision test, sounds like a rude awakening about your hearing.

It reminds me of an initiative from Fanta that I write about in my book, THE ON-DEMAND BRAND. It involved a mobile app where kids could press buttons to play audio clips that make fun of the adults in the room. The frequency was just high enough that nobody over the age of 21 could hear it. So kids had fun at the adults' expense, and the grown-ups were (suitably) clueless.

Kudos DraftFCBToronto for applying this kind of concept to something far more important.

Read all about it, here.


Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)